Welcome to bezeen.pro

The first LLM visibility tool for the hospitality industry

Going live soon

Improve visibility in LLMs

Increase direct bookings

Optimize your content

Mission & Vision

Changing the Future of Hospitality for the Better

Our mission is to redefine hotel operations through an AI-powered Hotel Intelligence Platform that leads the industry in data management, discovery, and booking. By delivering actionable insights to hoteliers and a seamless, intelligent experience to guests, we’re shaping a smarter, more efficient future for hospitality.

The team

Klaus Oegerli

Extensive tourism industry and entrepreneurial experience in a fast moving world. fast, visionary thinker and passion for helping businesses thrive in the online marketplace.

Marc Geissbühler

Specializes in LLM optimization, direct booking strategies. Analytical approach to problem-solving.

Drago Bratko, Softwise

Over 25 years of hands-on experience in designing databases, building software, and managing projects from start to finish.

Why you should onboard?

1. Travel Planning Has Moved to AI

Travelers are no longer just “Googling it.” They’re asking ChatGPT, Gemini, or Perplexity for advice. If your hotel isn’t correctly represented in these Large Language Models (LLMs), you’re simply invisible to the fastest-growing segment of digital travelers.

2. Traditional SEO Is Losing Impact

Classic SEO was built for browsers. But LLMs don’t rank search results – they synthesize answers. If your hotel data isn’t structured, verified, and optimized for AI understanding, it won’t make it into the answer box, no matter how great your website looks.

3. Direct Bookings Are at Risk

If AI doesn’t mention your hotel or links to OTA listings instead of your own site, you lose direct traffic, revenue, and guest relationships. bezeen.pro ensures travelers see the right content – with your brand voice, deep links, and booking options.

4. AI Reads Data, Not Design

ChatGPT and its peers don’t see your beautiful pictures or slick booking engine unless they’re tagged, structured, and rights-cleared for AI use. bezeen.pro translates your hotel’s digital presence into a format that machines understand and trust.

5. It’s the New Competitive Battleground

Just as hotels once had to catch up with Google, OTAs, and mobile booking, the AI shift is the next wave. Early adopters will gain visibility, conversions, and relevance. LLM visibility isn’t a gimmick – it’s tomorrow’s version of being on page 1.

6. Plug & Play – No Extra Work

You don’t need an IT department or extra staff. bezeen.pro automates content structuring, validates your data, manages image rights, and even drafts your Wikipedia entry if needed. It’s an easy, scalable layer on top of your existing systems – with huge upside.

Get Started

It’s Never Too Late or Too Early to Get Started

The way travelers plan, search, and book has changed — and AI is leading the shift. Whether you’re ahead of the curve or just catching up, now is the right time to ensure your hotel is seen, understood, and recommended by the tools travelers trust most.

Bezeen.pro helps you:

  • Make your property visible in ChatGPT, Gemini, and other AI platforms
  • Protect and grow your direct bookings
  • Optimize your content for how AI reads and responds
  • Stay competitive in the evolving digital travel space
  • Do it all effortlessly — no IT team required

Let’s make your hotel future-proof. Get started today.